Augmented reality in publishing: How does it work & how can it be used?

Augmented Reality (AR) is an exciting technology that has the potential to revolutionize the publishing industry.

AR allows publishers to create interactive content that engages readers and enhances their reading experience.

In this guide, we will explore how AR works and how it can be used in publishing.

Getting started

If you are a publisher or a content creator, learning about AR can help you create more engaging content and attract more readers.

AR is also a great tool for marketers who want to create immersive brand experiences.

This guide is for anyone who wants to learn about AR and how it can be used in publishing.

Choose an AR platform: There are many AR platforms available, such as Unity, ARKit, ARCore, and Vuforia. Choose a platform that suits your needs and expertise.
Create AR content: Once you have chosen a platform, you can start creating AR content. This can include 3D models, animations, videos, and interactive elements.
Integrate AR content with your publishing platform: Once you have created your AR content, you can integrate it with your publishing platform. This can be done using AR SDKs or APIs.
Publish your AR content: Once your AR content is integrated with your publishing platform, you can publish it for your readers to enjoy.

Keep it simple: AR can be overwhelming for some readers, so it’s important to keep it simple and easy to understand.
Make it interactive: AR is all about interactivity, so make sure your content is engaging and interactive.
Use it to enhance your content: AR should enhance your content, not distract from it. Use it to add value to your content.
Test and iterate: AR is a new technology, so it’s important to test and iterate your content to ensure it works well for your readers.

Here’s an example of how AR can be used in a publishing context:

Role-play conversation:

Reader: I’m reading a book about dinosaurs.

Can AR be used to enhance my reading experience?

Publisher: Yes, we have created an AR experience that allows you to see 3D models of dinosaurs and learn more about them.

All you need to do is download our AR app and point your phone at the pages with the AR markers.

Reader: That sounds amazing! How do I download the app?

Publisher: You can download the app from the App Store or Google Play.

Once you have downloaded the app, you can point your phone at the pages with the AR markers and the 3D models will appear.

Reader: Wow, this is so cool! I’m learning so much about dinosaurs!

Publisher: We’re glad you’re enjoying it! We believe that AR can enhance the reading experience and make learning more fun and interactive.

Other examples of AR in publishing include:

AR-enhanced textbooks that allow students to interact with 3D models and animations
AR-enabled magazines that allow readers to see 3D models of products and interact with them
AR-enabled children’s books that bring characters to life and make reading more fun