Our list of the 10 best Competitive Analysis – 2025

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Competitive Analysis for Web Developers

  1. Authority Labs

    AuthorityLabs is a powerful SEO platform that helps businesses track, analyze, and optimize their online presence. It provides real-time data on rankings, backlinks, and more, so you can make informed decisions and maximize your SEO efforts.
  2. SEO Book

    SEOReseller is a digital marketing agency that provides SEO services to businesses. They offer a range of services, including keyword research, content creation, link building, and more, to help businesses increase their online visibility and reach their goals.
  3. AccuRanker

    Accuranker is a powerful SEO tool that helps you track and improve your website's rankings. It provides accurate, real-time data on keyword rankings, backlinks, and competitor analysis to help you stay ahead of the competition.

Competitive Analysis for Small Business Owners

  1. Moz Pro

    Moz Pro is our all-in-one suite of SEO tools. Crawl and audit your site(s), discover link building goals, explore on-page optimization opportunities, enjoy automated reporting, and better understand your visitors with our keyword research tool (Moz Keyword Explorer).
  2. SEO Audit Tool

    SEO Audit Tool is a free online tool that helps you analyze your website and identify areas for improvement. It provides detailed reports on SEO, performance, accessibility, and more, so you can make informed decisions about your website's optimization.
  3. SEO Audit Pro

    SEO Audit Pro is a comprehensive SEO audit tool designed to help website owners and SEO professionals identify and fix SEO issues on their websites.

Competitive Analysis for Business Owners

  1. Semrush

    Turn the algorithm into a friend. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more.
  2. Serpstat

    Serpstat — SEO management platform. Smart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.
  3. Advanced Web Ranking

    Advanced Web Ranking provides fresh daily, weekly or on demand geo-located rankings. Tailored for agencies and in-house SEOs. Try it free for 30 days!

Competitive Analysis for Content Creators

  1. Conductor

    Create powerful content that drives organic growth and revenue.
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