Yandex Structured Data

About Schema.org

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Who Should Use It?

• Webmasters who want to enrich the appearance of their pages in search results
• Developers who want to make their applications smarter and more discoverable
• Content creators who want to describe their creative work in a machine-readable way

Key Benefits and Features

• Improves search engine visibility and click-through rates
• Increases the likelihood of rich snippets appearing in search results
• Provides a common vocabulary for structured data markup
• Supports a wide range of content types, including articles, events, products, and more
• Compatible with popular search engines such as Google, Bing, and Yahoo

How It Compares with Competitors

Schema.org is the most widely adopted schema markup language, with support from major search engines and a large community of developers.

While there are other markup languages such as Microdata and RDFa, Schema.org provides a more comprehensive and standardized approach to structured data markup.

Help & Support

What is structured data?

Structured data is a standard format for providing information about a page and classifying the page content using specific tags or microdata.

Why is Schema.org important for SEO?

Schema.org can help search engines better understand the content of a page, which can lead to improved search engine rankings and more targeted search results.

What types of data can be marked up using Schema.org?

Schema.org can be used to mark up a wide range of data types, including products, events, organizations, recipes, reviews, and more.

How do I implement Schema.org on my website?

You can implement Schema.org using microdata, RDFa, or JSON-LD. Yandex recommends using JSON-LD for its simplicity and flexibility.

How can I test my Schema.org implementation?

You can use Yandex.Webmaster tools or Google's Structured Data Testing Tool to test your Schema.org implementation.

Can Schema.org improve my click-through rates?

Yes, adding rich snippets to your search engine results can make them more eye-catching and informative, which can lead to higher click-through rates.

What is the difference between Schema.org and Open Graph?

Schema.org is a general-purpose structured data markup language, while Open Graph is a specific markup language used by Facebook to enhance the appearance of shared links.

Is Schema.org supported by all search engines?

Schema.org is supported by most major search engines, including Yandex, Google, Bing, and Yahoo.

What is Schema.org?

Schema.org is a collaborative community activity with a mission to create, maintain, and promote schemas for structured data on the Internet.