Layout Design

Contrast is an important element of layout design. It helps to draw attention to certain elements, create visual hierarchy, and make a design more interesting.

Contrast is an important element of layout design. It helps to draw attention to certain elements, create visual hierarchy, and make a design more interesting. In this guide, we’ll cover the basics of contrast in layout design, including how to use it, best practices, and examples.

Getting Started

Contrast is the difference between two elements. It can be created through color, size, shape, texture, and other design elements. When used correctly, contrast can help to draw attention to certain elements, create visual hierarchy, and make a design more interesting.

Principles of design | InVision
InVision have a great resource about how to apply Contrast in designs.

How To Use Contrast in Layout Design

When using contrast in layout design, it’s important to consider the elements you’re working with. Here are some tips for using contrast effectively:

  • Choose colors that are opposite on the color wheel for maximum contrast.
  • Use size to create contrast between elements. For example, a large headline and a small subheading.
  • Use texture to create contrast. For example, a smooth background with a textured element.
  • Use shape to create contrast. For example, a round element with a square element.
  • Use white space to create contrast. For example, a crowded section with an empty section.

Best Practices

When using contrast in layout design, it’s important to consider the elements you’re working with. Here are some best practices for using contrast effectively:

  • Use contrast to draw attention to important elements. For example, a bright color for a call-to-action button.
  • Use contrast to create visual hierarchy. For example, a large headline and a small subheading.
  • Use contrast to make a design more interesting. For example, a textured background with a smooth element.
  • Be careful not to use too much contrast. Too much contrast can be overwhelming and distracting.
  • Be mindful of the context. Contrast should be used to enhance the overall design, not detract from it.

Examples

Here are some examples of how contrast can be used in layout design:

  • A bright color for a call-to-action button.
  • A large headline and a small subheading.
  • A textured background with a smooth element.
  • A round element with a square element.
  • A crowded section with an empty section.

By using contrast in layout design, you can create visual hierarchy, draw attention to important elements, and make a design more interesting.

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