Writing for the web

People read differently on the web, so it's important to avoid excessive use of paragraphs which can be difficult to read. Lists and headings make reading easier.

People read differently on the web compared to reading books, magazines, articles and other printed media.

Reading online can be exhausting, and large chunks of paragraphs can make comprehension difficult.

The most important thing to avoid online is excessive use of paragraphs.

Very difficult to read

The domestic dog is a member of the genus Canis (canines), which forms part of the wolf-like canids, and is the most widely abundant terrestrial carnivore. The dog and the extant grey wolf are sister taxa as modern wolves are not closely related to the wolves that were first domesticated, which implies that the direct ancestor of the dog is extinct. The dog was the first species to be domesticated and has been selectively bred over millennia for various behaviours, sensory capabilities, and physical attributes.

Their long association with humans has led dogs to be uniquely attuned to human behaviour and they are able to thrive on a starch-rich diet that would be inadequate for other canid species. Dogs vary widely in shape, size and colours. They perform many roles for humans, such as hunting, herding, pulling loads, protection, assisting police and military, companionship and, more recently, aiding disabled people and therapeutic roles. This influence on human society has given them the sobriquet of “man’s best friend”.

Web users love scrolling, so don’t be afraid to break up sentences.

Slightly easier to read

The domestic dog is a member of the genus Canis (canines), which forms part of the wolf-like canids, and is the most widely abundant terrestrial carnivore.

The dog and the extant grey wolf are sister taxa as modern wolves are not closely related to the wolves that were first domesticated, which implies that the direct ancestor of the dog is extinct.

The dog was the first species to be domesticated and has been selectively bred over millennia for various behaviours, sensory capabilities, and physical attributes.

Their long association with humans has led dogs to be uniquely attuned to human behaviour and they are able to thrive on a starch-rich diet that would be inadequate for other canid species.

Dogs vary widely in shape, size and colours.

They perform many roles for humans, such as hunting, herding, pulling loads, protection, assisting police and military, companionship and, more recently, aiding disabled people and therapeutic roles.

This influence on human society has given them the sobriquet of “man’s best friend”.

Make text scannable by using lists and stripping grammar.

Much easier to read

The domestic dog is a member of the genus Canis (canines), which forms part of the wolf-like canids, and is the most widely abundant terrestrial carnivore.
  • The dog and the extant grey wolf are sister taxa.
  • Modern wolves are not closely related to the wolves that were first domesticated.
  • The direct ancestor of the dog is extinct.
  • The dog was the first species to be domesticated.
  • It has been selectively bred over millennia for various behaviours, sensory capabilities, and physical attributes.
  • They vary widely in shape, size and colours.
  • Their long association with humans has led dogs to be uniquely attuned to human behaviour.
  • They are able to thrive on a starch-rich diet that would be inadequate for other canid species.

Because dogs perform many roles for humans, such as hunting, herding, pulling loads, protection, assisting police and military, companionship and, more recently, aiding disabled people and therapeutic roles.

This influence on human society has given them the sobriquet of “man’s best friend”.
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