Search engine optimization (SEO) is a process of improving the visibility of a website or web page in a search engine’s unpaid results. It is a way of making sure that your website is seen by as many people as possible.
SEO involves optimizing content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. In this guide, we will provide you with an overview of SEO and how to use it to write for the web.
SEO is a process of improving the visibility of a website or web page in a search engine’s unpaid results. It is a way of making sure that your website is seen by as many people as possible.
SEO involves optimizing content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
When writing for the web, it is important to optimise for SEO keywords.
This means that you should use words and phrases that are likely to be used by people searching for information related to your topic. You should also use a convincing bold tone, use everyday language, avoid repetition, and avoid plagiarism.