If you’re building a website, you need to learn about search engine optimization (SEO).
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs).
This is important because higher rankings mean more visibility, more traffic, and more potential customers.
SEO is for anyone who wants to build a successful website, whether you’re a blogger, an e-commerce site owner, or a small business owner.
Let’s say you’re a small business owner who sells handmade soap.
You want to optimize your website for SEO so that more people can find your products online.
Here’s how you could apply the steps above:
Step 1: Do Keyword Research
You use a keyword research tool to find that “handmade soap” and “natural soap” are two of the best keywords to target for your website.
Step 2: Optimize Your Website Content
You make sure that your website content includes these keywords in your page titles, headings, and meta descriptions.
For example, your homepage title could be “Handmade Soap | Natural Soap | [Your Business Name]”.
You also make sure that your website content is high-quality and relevant to your audience.
Step 3: Improve Your Website Speed
You optimize your website’s speed by compressing images, using a content delivery network (CDN), and minimizing the number of HTTP requests.
Step 4: Build Quality Backlinks
You reach out to other websites in the handmade soap niche and ask if they would be willing to link to your website.
You also guest post on other blogs and include links back to your website.
Step 5: Use Social Media
You create social media accounts for your business and share your content on these platforms.
You also engage with your followers and respond to their comments and questions.
Step 6: Monitor Your SEO Performance
You use analytics tools to track your website’s performance in search engine results pages.
You identify that your website is ranking higher for “handmade soap” and “natural soap” than it was before you started optimizing for SEO.