Search Engine Optimization (SEO) is a set of strategies and techniques used to increase the visibility of a website or web page in search engine results.
SEO is important for WordPress websites because it helps to ensure that your content is seen by the right people.
SEO involves optimizing your website content, structure, and code to make it easier for search engines to understand and index your content.
This includes optimizing titles, meta descriptions, and keywords, as well as creating content that is relevant to your target audience.
Additionally, SEO involves building links to your website from other websites, which can help to increase your website’s visibility and authority.
By following best practices for SEO, you can ensure that your WordPress website is seen by the right people and that it ranks well in search engine results.