Track website performance with analytics & tracking tools to build better websites.

Getting started

If you’re building a website, it’s important to understand website analytics and tracking.

Analytics can help you track how visitors are using your site, where they’re coming from, and what content is most popular.

This information can help you make informed decisions about how to improve your site and increase conversions.

This guide is for anyone building a website who wants to learn more about website analytics and tracking.

Whether you’re a beginner or have some experience, this guide will provide you with the knowledge you need to get started.

Choose an analytics platform: There are many analytics platforms available, such as Google Analytics, Adobe Analytics, and Piwik. Choose one that fits your needs and budget.
Set up your account: Follow the instructions provided by your analytics platform to set up your account and install tracking code on your website.
Define your goals: Determine what you want to track and what your goals are. For example, you may want to track pageviews, time on site, or conversions.
Create custom reports: Use your analytics platform to create custom reports that provide the information you need to make informed decisions about your website.
Analyze your data: Use the data provided by your analytics platform to identify trends and make changes to your website to improve performance.

Set up goals: Define your goals and set up tracking to measure your progress towards those goals.
Track conversions: Measure the effectiveness of your website by tracking conversions, such as form submissions or purchases.
Use custom reports: Create custom reports to get the information you need to make informed decisions.
Regularly analyze your data: Use your analytics platform to regularly analyze your data and make changes to your website to improve performance.

Role-play conversation:

Client: I’m not sure if my website is performing well.

How can I find out?

You: One way to find out is by using website analytics and tracking.

Have you set up an analytics platform on your site?

Client: No, I haven’t.

What’s the best platform to use?

You: There are many platforms available, but Google Analytics is a popular choice.

It’s free and provides a lot of useful information.

Once you set it up, you can track how visitors are using your site, where they’re coming from, and what content is most popular.

You can also set up goals to measure your progress towards specific actions, such as form submissions or purchases.

Client: That sounds great.

How do I get started?

You: First, create an account with Google Analytics.

Then, follow the instructions provided to install tracking code on your website.

Once it’s set up, you can start tracking your website’s performance and making informed decisions about how to improve it.

Client: Thanks for the advice.

I’ll get started with Google Analytics right away.